Norwegian software company Opera, owners of Africa’s most popular mobile web browser, Opera Mini has unveiled Nigerian and Chelsea football player, Victor Moses as its brand ambassador.
According to Opera, the partnership starts today as Moses will be featured in the new Opera Mini TV commercial and other collaborative projects extending throughout 2018.
Moses in a press statement said, “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Global Head of Marketing and Distribution at Opera, Jørgen Arnesen, said, “Victor Moses is a perfect match for Opera, being not only a high performer but also a great role model and natural ambassador of his home country Nigeria.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa.”
The Chelsea player who has been outstanding this season was named “The Premier League’s most remarkable star” by the Sun last December.
The unveiling of Moses as Opera Mini’s ambassador comes after the brand’s recent announcement to invest $100 million USD (30 billion naira) in Africa for the next two years to strengthen Internet connectivity in some countries including Nigeria.
Nigeria currently has the second largest population of Opera Mini users in the world while search, social networking, and sport are the most common contents consumed by users in the country.
Opera said that one-fourth opera users in Nigeria check out live scores and sports news when browsing thus making the figure relatively higher other African countries.
Opera had recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Victor Moses will be challenging his on-field speed against Opera Mini’s.